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=F0=9F=9A=80 =
Nouvelle ann=C3=A9e, nouveaux d=C3=A9fis =C3=A0 relever ! Je te souhaite une =
tonne de r=C3=A9ussites,
de moments =
joyeux,
et de projets aussi fleurissants qu’une plante en plein =
soleil et bien arros=C3=A9e.
=F0=9F=92=AA=E2=9C=A8=
N’oublie pas, m=C3=AAme les petites victoires comptent.
=C3=80 ta =
r=C3=A9ussite en 2024,
Et =
pour commencer cette ann=C3=A9e, parlons des changements qui se =
pr=C3=A9cisent :
1/ le r=C3=A9f=C3=A9rencement : ce nouveau foutoir ou comment =
tu peux vraiment en profiter !
2/ ton adresse mail doit changer =
!
– – =
–
1/ “Je sais pas ce que pr=C3=A9pare Google… Mais clairement ya =
un tsunami en vue l=C3=A0” parole de =
r=C3=A9f=C3=A9renceur pro !
Google a lanc=C3=A9,=
encore, une nouvelle mouture de sa fa=C3=A7on d’analyser les sites web =
: l’EEAT=F0=9F=98=B3 Le =
quoi ?
L’EEAT (Expertise, Autorit=C3=A9, Actualit=C3=A9 et =
Contenu en =
fran=C3=A7ais) de Google, c’est la =
mani=C3=A8re dont Google =C3=A9value la cr=C3=A9dibilit=C3=A9 et la =
pertinence d’une page web.
En gros, il =
regarde si la page est Experte dans son domaine, si elle a =
de l’Autorit=C3=A9, si elle est d’Actualit=C3=A9 et quelle est la qualit=C3=A9=
de son Contenu.
Est-ce que ta page =
r=C3=A9pond pr=C3=A9cis=C3=A9ment =C3=A0 la demande fa=C3=AEtes sur un =
moteur de recherche
ET
si ce qu’elle raconte =
est d’actualit=C3=A9
Et
si le reste de ton =
site web est align=C3=A9 sur le m=C3=AAme th=C3=A8me
Et
si ton contenu est pertinent pour le visiteur.
=F0=9F=A5=B3 La bonne nouvelle c’est qu’avec =C3=A7a les =
petits sites peuvent grappiller des places plus facilement !
Voire m=C3=AAme passer devant des “gros” de la =
th=C3=A9matique.
Le but =C3=A9tant =
d’insuffler de la confiance =C3=A0 l’internaute qui visite ta page… =
mais pas que :
c’est aussi :
=F0=9F=91=89 la S=C3=A9mantique : La s=C3=A9mantique=
web concerne la compr=C3=A9hension du sens des mots sur une page. Pour =
l’EEAT, c’est crucial que le contenu soit clair, =
pertinent et r=C3=A9ponde aux attentes des utilisateurs et des moteurs de =
recherche=E2=9C=85 langage et mots utilis=C3=A9s adapt=C3=A9s =C3=A0 =
ta client=C3=A8le
=F0=9F=91=89 la Performance mobile : La capacit=C3=A9 =
d’une page =C3=A0 se charger rapidement et =C3=A0 offrir une exp=C3=A9rien=
ce fluide sur les appareils mobiles. Google accorde une importance =
croissante =C3=A0 la performance mobile pour garantir =
une accessibilit=C3=A9 optimale (m=C3=AAme au fin fond de =
l’Ard=C3=A8che).=E2=9C=85 all=C3=A8ge tes images, r=C3=A9duis le javascript, =
…
=F0=9F=91=89 les Signaux utilisateurs : Ces signaux =
incluent le taux de rebond, le temps pass=C3=A9 sur la page, et d’autres =
interactions des utilisateurs (voir ton Google Analytics installe le si =
ce n’est pas encore fait).
Des signaux =
positifs indiquent que le contenu r=C3=A9pond aux attentes des =
visiteurs, contribuant ainsi =C3=A0 une meilleure =C3=A9valuation de =
l’EEAT.=E2=9C=85 revois tes mots-cl=C3=A9s, optimise tes pages
=F0=9F=91=89 la Confiance g=C3=A9n=C3=A9rale : Au-del=C3=A0 des autres =
facteurs, l’EEAT englobe la =
confiance globale que les utilisateurs et les moteurs de recherche ont =
envers une page. Cela d=C3=A9coule de la r=C3=A9putation, de la =
fiabilit=C3=A9 et de la transparence de la =
source.=E2=9C=85 un site qui ne ment pas sur ce que le visiteur est =
venu chercher
Ensemble, ces =C3=A9l=C3=A9ments forment un =
=C3=A9cosyst=C3=A8me harmonieux qui favorise la croissance et la =
visibilit=C3=A9 d’une page web.
C’est parti pour une transformation de ton site !
=F0=9F=9A=80 Si tu =
veux passer en revue tous ces =C3=A9l=C3=A9ments avec moi, je =
t’offre un audit de 20 minutes sur ton site web. =F0=9F=92=BB=E2=9C=A8=
D=C3=A9bloquons ensemble le potentiel cach=C3=A9 de ta pr=C3=A9sence en =
ligne.
R=C3=A9serve =
ton audit maintenant !
– – – 2/ ton adresse mail doit changer =
!=E2=9D=8C Des restrictions se pr=C3=A9parent du c=C3=B4t=C3=A9 =
de Google, mais aussi chez Yahoo et les autres services de =
messagerie.
En =
r=C3=A9sum=C3=A9, si tu envoies des =
newsletters ou des infos r=C3=A9guli=C3=A8res depuis une =
adresseen @gmail, @free, @orange, bref, si tu n’utilises pas =
l’adresse mail associ=C3=A9e =C3=A0 ton nom de domaine, tes =
messages vont finir dans les spams.
Par exemple, moi =
j’envoie cette newsletter avec une adresse mail @anneburtincreation, =
donc li=C3=A9e =C3=A0 mon nom de domaine.
=F0=9F=A4=AF Rien que la semaine derni=C3=A8re, j’ai aid=C3=A9 =
deux clientes qui ne pouvaient plus envoyer leur mailing.
=E2=9C=85 Cr=C3=A9er une =
adresse avec ton nom de domaine, c’est simple, et c’est une garantie =
pour les services de messagerie qu’il y aura moins de spams.
Bien s=C3=BBr, =
avoir une adresse avec ton nom de domaine ne suffit pas. Il faut aussi =
v=C3=A9rifier que ton envoi et ton h=C3=A9bergeur ont bien valid=C3=A9 =
cette adresse mail. (avoir un enregistrement DMARC configur=C3=A9). Il =
se peut que tu entendes aussi parler de SPF et DKIM.
=F0=9F=91=89 En r=C3=A9sum=C3=A9, quand tu envoies =
des mails en masse avec un autor=C3=A9pondeur (mailpoet, Mailchimp, =
Brevo, …), ces applications ont un score de d=C3=A9livrabilit=C3=A9. =F0=9F=91=89 Plus le score est haut, plus la confiance =
r=C3=A8gne. =F0=9F=91=89 Mais si tes mails sont =
signal=C3=A9s comme spam, non d=C3=A9sir=C3=A9, ou avec une =
adresse vol=C3=A9e, ton score de d=C3=A9livrabilit=C3=A9 chute, et ton =
autor=C3=A9pondeur pourrait m=C3=AAme fermer ton =
compte.
=E2=9D=8C Or, avec une adresse en =
@gmail, @free, @orange, tes emails vont atterrir directement dans les =
spams, et ton autor=C3=A9pondeur ne va pas appr=C3=A9cier que tu le =
d=C3=A9cr=C3=A9dibilises aupr=C3=A8s des services de =
messagerie, et il va envisager de fermer =
ton compte.
Donc, pour =C3=AAtre s=C3=BBr que tu es une vraie personne, =
consciente des enjeux, et pas un spammeur, associe ton nom de domaine =C3=A0=
ton adresse d’envoi.
=F0=9F=94=AE =
Est-ce la fin du spam ?
Pas encore, =
mais =C3=A7a va en stopper certains, c’est s=C3=BBr.
Pr=C3=AAt =C3=A0 faire d=C3=A9coller ta newsletter ?
=F0=9F=
=9A=80 Si tu veux mettre en place une newsletter et que tu as besoin =
d’un coup de main technique, ne cherche pas plus loin.
=F0=9F=93=A7=F0=
=9F=92=AA R=C3=A9serve =
ton cr=C3=A9neau d=C3=A8s maintenant et allons ensemble vers des envois =
de newsletter sans accroc. Faisons de chaque envoi une r=C3=A9ussite =
!
PS Astuce : mets ton pr=C3=A9n=
om comme adresse mail : anne@ par exemple.
=C3=87a fait =
mailing plus personnalis=C3=A9, et non pas juste un “info” ou “contact” =
trop impersonnels. D’ailleurs Google l’a vu depuis longtemps et bloque =
plus souvent les termes g=C3=A9n=C3=A9riques que les pr=C3=A9noms.
PS2 =C3=A7a fait quand m=C3=AAme =
plus pro d’avoir son nom de domaine comme adresse mail, non ?
PS3 si tu n’as pas encore de =
site web tu peux juste acheter le nom de domaine et te configurer une =
adresse mail. Tu peux m=C3=AAme envoyer des =
newsletters.
Voil=C3=A0 pour aujourd’hui !
=F0=9F=8C=B1=F0=9F=9A=80 Que 2024 te r=C3=A9serve une moisson =
de succ=C3=A8s, de bonheur, et de projets =C3=A9panouis, comme une =
plante sous le soleil.
=F0=9F=92=AA=E2=9C=A8=
N’oublie pas, chaque victoire, aussi petite soit-elle, compte =
=C3=A9norm=C3=A9ment.
du piquant dans ta =
communication
projet
=
PS global : cette newsletter =
est un peu longue et technique, mais c’est =
essentiel de mettre tout =C3=A7a en place pour ton site web D=C3=88S =
MAINTENANT.
En f=C3=A9vrier il sera trop tard =
(c’est Google qui le dit).
Suis-moi =
sur les r=C3=A9seaux =
sociaux Se =
d=C3=A9sabonner | G=C3=A9rer votre =
abonnement
Anne Burtin Cr=C3=A9ation
13, =
rue de la Palla – F-26000 =
Valence
journ=C3=A9e
Rejoignez-moi =
sur : LinkedIn
06 76 52 82 33
=
–Apple-Mail=_3215834A-6AC7-4BB2-8D3E-5A087027B0B2
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–Apple-Mail=_3215834A-6AC7-4BB2-8D3E-5A087027B0B2–